Play games. Own pixels. Kill mortgages.
Every free game played and pixel owned helps the community buy a home outright with no mortgage, which then gets rented out for only the cost to run. Ultra low, for good!
The pilot home is rented — a kindergarten teacher and single parent of two live there now. There is one goal left: 100%. When the community collectively owns every pixel, Nestmarket takes ownership of the property—and the mortgage disappears. Rent then reflects only the true cost of operating the home.
No subsidies. No temporary discounts. Just the math of removing debt from the equation.
A 1,440 sq ft single family home in Riverside
The pilot property is a modest 1,440 sq ft, 3-bedroom, 2-bathroom single family home in Jacksonville’s Riverside community — walkable, established, and historically under-served by housing options that don’t track the speculative market.
Community Decisions
As significant property decisions arise — ongoing maintenance, repairs, upgrades, and other community-relevant choices — pilot buyers participate through Nestmarket’s built-in voting system.
Rent for the selected pilot renter is $2,300/month. Once the community reaches 100% and the mortgage is eliminated, rent drops to the operating-costs-only model — approximately $1,100/month, anchored to taxes, insurance, maintenance, and reserves. See the home →
Rent is mostly debt payments
In most markets, a large portion of rent isn’t paying for maintenance or taxes—it’s paying for the mortgage. Interest and financing costs are the biggest driver of rent pressure, not operating expenses.
Remove the mortgage and the math changes completely.
What changes at 100%
When the community reaches 100%, Nestmarket takes full ownership. With no mortgage, rent is anchored to real operating costs only: property taxes, insurance, maintenance, and reserves. That’s it.
The 25/50/75% marks show community progress toward removing the mortgage. The selected pilot renter pays the $2,300/month rate regardless of sell-out progress. The drop to the operating-costs-only rate (approximately $1,100/month) is triggered by reaching 100% — that is the milestone that removes the mortgage from the rent equation.
The pilot prioritized students and residents serving in a public capacity — the groups most impacted by rent inflation in Jacksonville. The selected renter is an educator: a kindergarten teacher and single parent of two, now living in the home.
Priority groups included students, educators, first responders, military & veterans, healthcare workers, and park & wildlife staff. Selection followed standard fair-housing criteria applied to the full application. The operating-costs-only rate unlocked at 100% carries forward to future renters.
See the home →Participation enables structured community input (e.g., resident selection signals, transparency feedback, and prioritization), while keeping sustainability decisions accountable to the Sponsor and the platform’s governance rules.
The pilot is designed to be transparent and auditable—especially around affordability changes.
When the community reaches 100%, the property transfers to Nestmarket. The mortgage is eliminated. The strategy is then to place the property into a dedicated irrevocable housing trust (where legally viable) to lock in long-term affordability and prevent return to speculative market pricing.
Transfer of title into a trust
Property title moves into a dedicated structure with published affordability rules.
Governed by independent trustee
Rent anchored to operating costs: taxes, insurance, maintenance reserves.
Resale restrictions
Prevents the property from returning to speculative, market-rate pricing.
Durable affordability
Anchored to real costs, not market speculation. Permanently mortgage-free.
Implementation of any trust structure will be subject to jurisdictional legal review, compliance requirements, and final governance documentation.
Standard rent is $2,300/month until 100% sell-out
Rent is $2,300/month. This rate remains in effect until the community reaches 100% sell-out and Nestmarket takes full ownership of the property without a mortgage. Until that milestone, the $2,300/month figure is the contracted rent.
Rent drops to operating costs only at 100% sell-out — approximately $1,100/month
Once 100% of units are purchased and the mortgage is eliminated, rent is recalculated to cover only real operating costs (taxes, insurance, maintenance, reserves). Based on current estimates, that figure is approximately $1,100/month. The exact amount tracks actual property costs and may rise or fall with them; there is no contractual percentage-below-market floor. This operating-costs-only mechanism applies for as long as Nestmarket continues to manage the property, including for renters who succeed the first selected renter.
Subleasing prohibited — renter must occupy
The $2,300/month rate and the operating-costs-only rate are both conditioned on the renter personally occupying the home. Subleasing is prohibited for the entire tenancy and may terminate the lease.
The operating-costs-only rate is not guaranteed at a fixed dollar amount
The approximately $1,100/month figure for the post-100% rate is an operator estimate based on current operating costs. Operating costs may increase or decrease over time based on taxes, insurance premiums, maintenance needs, and reserve requirements; rent will track those changes once the operating-costs-only mechanism takes effect. The $2,300/month pre-100% rate is the contracted figure during that phase.
Units are participation units, not ownership
Units sold on the platform provide structured participation features, including the ability to participate in community votes on significant property decisions through the platform’s voting system. They do not represent equity, fractional ownership, rental income rights, or a promise of financial return.
“Permanent” means mortgage-free—not expense-free
At 100% sell-out, the property is mortgage-free, permanently removing the debt burden. However, taxes, insurance, and maintenance still exist and may change. The intent is long-term affordability anchored to real operating costs.
The pilot marketplace is open during sell-out — no refund on purchased units
Because the pilot marketplace is open from day one, units are tradeable as soon as they’re purchased. As a result, units already bought during the pilot are not refunded. If you no longer want to hold a unit, you can list it for sale on the marketplace. (For future listings that don’t open the marketplace until sell-out, if the listing window expires before 100%, all buyers receive a full refund to their wallet.)
Full terms, risk disclosures, and governance rules are provided in the Terms & Conditions.
Every unit purchased brings the community closer to 100% — and the family living there closer to $1,100/month.