A 3-bedroom home in Riverside. Now a family’s home. Next: retire the mortgage.
The pilot home is rented. The selected renter is a kindergarten teacher and single parent of two — an educator, one of the public-service groups this pilot was built to prioritize. Rent is $2,300/month today. Every free game played and pixel owned helps the community buy the home outright — and at 100%, with no mortgage, rent drops to operating costs only, approximately $1,100/month. Ultra low, for good!
A 1,440 sq ft, 3-bedroom, 2-bathroom single family home in Jacksonville’s Riverside community. The interior renovation is complete and the selected pilot renter has moved in. As significant property decisions arise — ongoing maintenance, repairs, upgrades, and other community-relevant choices — pilot buyers participate through Nestmarket’s built-in voting system.
- 1,440 sq ft, 3BR / 2BA single family — Riverside, Jacksonville, FL
- Renovated and occupied — the pilot renter has moved in
- $2,300/mo, dropping to ~$1,100/mo at 100%
- Walking distance to parks, shops, restaurants, and the river
Downtown Riverside is one of Jacksonville’s oldest and most desirable neighborhoods, known for its tree-lined streets, historic architecture, and strong sense of community.
- Walkable to Five Points, Riverside Arts Market, and Memorial Park
- Close to downtown Jacksonville and major employers
- Active community with local shops, cafes, and cultural events
- Access to the St. Johns River and surrounding green spaces
What makes this different
Rent is $2,300/month. Once the community reaches 100% sell-out and the mortgage is eliminated, rent drops to the operating-costs-only mechanism (taxes, insurance, maintenance, reserves) — approximately $1,100/month based on current estimates.
Rent is anchored to actual property costs — not to market comparables, demand, or appreciation. The mechanism is operating-costs-only; the dollar amount tracks what the property actually costs to run.
As significant property decisions arise — ongoing maintenance, repairs, and other community-relevant choices — pilot buyers participate through Nestmarket’s built-in voting system. Once the operating-costs-only rate is unlocked at 100% sell-out, it applies to future renters too — for as long as Nestmarket manages the property.
The pilot opened applications to everyone, with strong preference for students and for people serving in a public capacity — the groups most affected by rising housing costs in Jacksonville. The selected renter is an educator: a kindergarten teacher and single parent of two children, chosen through the open application and evaluated against standard fair-housing criteria. The six groups the pilot prioritized:
Students
Undergraduate, graduate, and trade-school students
Educators
Teachers, professors, school staff, and tutors
Military & Veterans
Active-duty service members, reservists, and veterans
Healthcare Workers
Nurses, home health aides, therapists, and medical staff
First Responders
Firefighters, EMTs, paramedics, police officers, detectives, and corrections staff
Park & Wildlife Service
Park rangers, conservation officers, and wildlife staff
With the home rented, the pilot has one job left. Rent is $2,300/month because the property still carries a mortgage. Every pixel the community owns goes toward retiring that debt, and every free game played helps too — at 100%, Nestmarket owns the home outright and rent is recalculated to operating costs only, approximately $1,100/month.
- Buy units on the property grid — each purchase moves the community toward 100%
- The 25/50/75% milestones show progress toward removing the mortgage
- Rent stays at $2,300/month until 100% is reached; there is no partial step-down
- Pilot buyers vote on significant property decisions as they arise
- At 100%, the mortgage is gone and rent drops to taxes, insurance, maintenance, and reserves
- That is roughly $1,200 less every month for the family living there
- The operating-costs-only rate carries forward to future renters of the home
- No profit margin, no speculation — rent tracks what the property actually costs to run
The approximately $1,100/month figure is an operator estimate at current operating costs; see the disclosures below.
From $2,300 to $1,100 a month
Pick units on the property grid and purchase them through your Nestmarket wallet. Every unit sold goes toward paying down the mortgage on the home.
The 25%, 50%, and 75% marks show how far the community has come. Rent stays at $2,300/month through this phase — the drop is triggered only at 100%.
When the community has bought every unit, Nestmarket takes full ownership of the property. With no mortgage, debt payments leave the rent equation entirely.
Rent is recalculated to cover only operating costs — taxes, insurance, maintenance, and reserves — approximately $1,100/month. For the family living there, and for every renter after them.
Standard rent is $2,300/month until 100% sell-out
Rent is $2,300/month. This rate remains in effect until the community reaches 100% sell-out and Nestmarket takes full ownership of the property without a mortgage. Until that milestone, the $2,300/month figure is the contracted rent.
Rent drops to approximately $1,100/month at 100% sell-out — operating costs only
Once 100% of units are purchased and the mortgage is eliminated, rent is recalculated to cover only real operating costs (taxes, insurance, maintenance, and reserves) — an estimated $1,100/month at current cost levels. The exact figure tracks actual property costs and may rise or fall with them. There is no contractual percentage-below-market floor; the mechanism is operating-costs-only. This mechanism applies for as long as Nestmarket continues to manage the property, including for renters who succeed the first selected renter.
Selected renter must occupy — subleasing prohibited
The $2,300/month standard rate and the operating-costs-only rate are both conditioned on the selected renter personally occupying the home. Subleasing is prohibited for the entire tenancy. Subleasing terminates any below-market continuation and may terminate the lease.
Property address and renter identity are not published
To protect the privacy of the family living in the home, the full street address is not published and the renter is described only in general terms (occupation and household size). Public-facing materials describe the neighborhood (Riverside, Jacksonville, FL) without revealing the exact location. The same practice applies to future rental listings on the platform.
Units sold on the platform are digital participation products, not ownership
Units sold to community buyers provide access to digital participation features, including the ability to participate in community votes on significant property decisions through the platform’s voting system. They do not represent equity, rental income rights, or a promise of financial return. Housing milestones are directional objectives, not contractual guarantees.
No guaranteed acquisition timeline
There is no guaranteed timeline for full sell-out or trust formation. Nestmarket retains ownership and management control until any such milestone event. The housing model may evolve as participation grows.
For full terms, risk disclosures, and governance rules, see the Terms & Conditions and Pilot page.
The mortgage is the only thing standing between $2,300 and $1,100 a month. Play games, own pixels, and help the community close the gap.